In this project the brief requirement is to create brand awareness through designing a
multi-media campaign for Fitch and Leedes. A quality range of handcrafted mixers that act
as an understudy of greatness.

The campaign focuses on the unique and exotic flavours of each mixer, because Fitch and Leedes went on this whole journey across the ocean just to discover the tasteful flavours of their proudest inventions. Commemorating the effort they put into their discovery, five flavoured characters are designed based on the ingredients. This led to a colourful, uplifting colour palette.

Adding patterns of the ingredients with a variety of nature elements supporting their exotic taste. Overall extending the brand's story and giving it a slightly more bright, animated and happy look and feel.

With the pop-up stand there is a big colourful selfie board where the characters are happy
and holding each other, smiling and inviting the target audience to take a photo with them
(making the target audience a part of the brand’s story), posting it on their social media
accounts and tagging Fitch and Leedes.

The campaign is interactive, cheerful and fun. The deliverables such as a pop-up stand is
motivating and encouraging the target audience to participate in a game where they have to taste from the unlabelled cans and guess the flavour. Rewarding their correct answer with a limited edition coaster that comes with a six pack of that flavoured fitch and leedes mixer.

Creating brand awareness and spreading the campaign news over social media platforms. When the new eyes go on Fitch and Leedes instagram and facebook account, they will be intrigued by the bright colourful look and feel, entertaining with animations of the flavour characters and showing them the prize they get when participating in the campaign. Adding a bonus by creating a YouTube advertisement of 15 seconds for further brand expansion. Gaining followers, likes, views and exposure ultimately leading to a final end goal of increasing sales and brand awareness.